
Japanese dating advice - Queries about “Going on a date”
How often do you want to meet with your boyfriend?
Where do you most often go on a date?
Doing nothing special but sharing sweet times…”Mattari dating” demonstrates an upward trend for years.

57% of Japanese young women want to have weekly dates.
How often do you want to meet with your boyfriend?
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Every day - 3%
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More than thrice a week - 12%
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Twice a week - 32%
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Once a week - 25%
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2 or 3 times a month - 16%
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Once a month - 7%
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Other - 5%
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(10’s-30’s Japanese single women, Total 1,583pt : Japanese Dating Advice -SVF)
May be “Mattari dating (room/park)” +5points y/y to 34%
Where do you go on a date frequently with your boyfriend?
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Restaurants / Izakaya pub - 21%
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His room / my room - 20%
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Movie theater - 18%
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Common park - 14%
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Amusement park - 7%
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Aqualium - 6%
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Zoo - 4%
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Other (Seaside, Karaoke, love motel, etc.) - 10%
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(10’s-30’s Japanese single women, Total 2,197pt : Japanese Dating Advice -SVF)
Japanese dating advice
“Mattari” is a Japanese buzz term among young people, meaning as “to be laid-back but fulfilling” . In this case, the dates at “own or partner’s room” and “parks” would seem to be “Mattari dating”. In this dating, couples do nothing special but sharing in their sweet times exclusively. This “Mattari dating” demonstrates an upward trend for years.
Until recently in Japan, it used to be considered that step-by-step dating processes were absolutely necessary for shallow couples to know each other more intimately. But nowadays, not a few Japanese young women are apt to tentatively hook up with their boyfriends from the start, thinking and finding out subsequently if she really like him and really be loved through “Mattari dating”.
- Next: Kiss on dating?